Campaign reloaded

When in April the decision was taken to go ahead with this year’s festival, albeit in a different form, something was immediately clear: The originally planned, at that time already well advanced campaign could not be realised. A new approach was needed.  The campaign which was subsequently produced - again designed by Studio Markus Kraft, Zurich, in collaboration with Marlon Ilg, Zurich -, implements our central concern in an excellent way. In the background, it suggests what will not be happening this year: The specific festival atmosphere on the Landiwiese with thousands of visitors. In the foreground, a yellow message reads: The Theater Spektakel 2020 takes place. In the coming weeks, you will encounter the campaign of the Theater Spektakel 2020 also in the unusual locations. Don’t miss it.